To spread the all new Firefox in India, Mozilla India community is planning for a coordinated pan-India campaign, backed by several exciting new product features. The campaign would run from June 1st week – July 2nd week.
To celebrate the latest Firefox update we are creating a campaign that helps fans of Firefox invite the people in their networks to download Firefox. We are creating unique, sharable pieces of content that are humorous, insightful and topical to get the conversation started.
What are we saying?
Firefox is a non-profit browser that was created by thousands of volunteers who believe the Internet should be free and open to everyone. Firefox is built for people, not for profit. We don’t believe in tracking and selling people’s data. Firefox believes in creating a safe, open and customizable way to experience the web. Our dedication to privacy is the reason we were voted the most trustworthy Internet company.
Why are we asking you?
You are a passionate member of the Mozilla community. You tell people all the time about how amazing Firefox is and you probably have some super creative thoughts on how other people could tell their families and friends to download Firefox too. Your content might be shared 100 times or 100,000 times. We can’t know. We can only hope.
Get Involved!
There are several ways to get involved:
- Host a event!
- Help host a event in your city! A number of events will be hosted between May 25th-June 12th in support of the Firefox Campaign. We will work together to provide talking points, speakers and guidance on how to create content to be used in your channels.
- Promote your event by:
- Telling and inviting friends!
- Create an original invitation for that group (Flyers! or a creative meme)
- Writing about it on Facebook & Twitter.
- Posting updates, creating events or sending invites via Facebook and social networks.
- Share it with us!
- Promote your event by:
- Help host a event in your city! A number of events will be hosted between May 25th-June 12th in support of the Firefox Campaign. We will work together to provide talking points, speakers and guidance on how to create content to be used in your channels.
- Need to find a location? Here are some ideas:
- Rec rooms at schools, universities or community centers
- Restaurants, cafes, bars or LANhouses
- Your company or your home
- Local parks and picnic area
- #FoxYeah! Share Firefox Love.
- Know someone who needs to download Firefox? #FoxYeah you do! Go ahead, send them a personal invite here. Help create content that aligns with the Firefox Campaign. Content created can be videos, photos, memes – pretty much anything! The content created will be used in our communication channels in support of the campaign. Submit your content here.
- Let’s get everyone from Mozillians to internet users sharing the campaign. You will be an important voice in making sure we’re heard. Share the Firefox Love!Help spread the word about our latest news, events, announcements and more, using your Facebook, Twitter, and other social media accounts. The more you share, the more opportunity you have for being recognized and rewarded. Plus, you’ll be in the know for all the latest Firefox news and announcements.
Who Can Sign Up?
This campaign is open to Firefox Student Ambassadors, Mozilla Reps & Anyone interested.
We’ll be supporting several community led events across India by helping with content, talking points, speakers & more. Selected ideas/ events will be guided/supported by the Mozilla India events team.
Signup Now!
No comments yet
Post a comment