Creative and Social Media Year in Review 2015

It was another busy year, so we thought it would be nice to stop and look back at all our hard work. Unlike 2014, 2015 had pre-planned list of tasks set out when the team met in last February and the next was to get them executed.

The team concentrates over the two social media, Twitter and Facebook mainly. Glancing over the things that happened in 2015

Facebook

Total Reach: 98920
Total Impressions: 91435
Post Clicks: 4738
Likes, Comments & Shares: 3559

These numbers showed about 20% increase from the 2014, New Device launch in Q1, net neutrality campaigns accounted these achievements, lets hope for a better Internet in 2016.

Twitter

Total Tweet impressions: 285646
Total Profile visits: 5929
Total Mentions: 1483
New Followers: 1063

The announcement of open letter to the TRAI stands the most popular content of the account in 2015.

Campaigns Executed in 2015

After spending a day on desk to plan the campaigns, we were able to execute them at higher success rate.

1. Hi Mom campaign
2. Net Neutrality campaign

Apart from these regional campaigns we had joined hand in hand with Mozilla global Social Media with all campaigns that had targeted India & other geographical areas.

Other Achievements

Apart from these campaigns we were able to achieve a set of standards in the Mozilla India community on social media with the help of awesome community. One of the main agenda of 2015 was to ensure the community made graphics stick to mozilla brand guidelines. Apart from these campaigns we were able to achieve a set of standards in the Mozilla India community on social media with the help of awesome community. One of the main agenda of 2015 was to ensure the community made graphics stick to mozilla brand guidelines.

Plans for 2016

The first goal is to execute what was left incomplete in 2015. Second, make more awesome.
Thanks to Social Media and Creative team for all the efforts.
And special thanks to you people for coming back to inspire us to create more awesomeness.

This blog post is co-authored with Anush A.